Affordable SEO Services
If you are running a business today you will know that marketing and recruiting clients ( that pay ) is the life blood of your business. It is therefore necessary to target a number of marketing strategies to gain exposure to your market so that you can continue to grow your business. Traditionally speaking that has come in the form of either, newspaper ads, classifieds, radio, television, magazines or direct mail. These forms of marketing are described as interrupt marketing. However, the one form of marketing that is the most valuable to a business owner is word of mouth or referrals.
By creating a word of mouth marketing campaign you gain clients through your reputation. This is the most effective form of advertising as you do not have to control it and the referrals are highly qualified and pre-sold on your company. This makes converting the lead into a client much easier and much longer term.
There is another way of finding hyper targeted leads for your business and creating brand awareness, that is to have a website that is highly visible on the internet. To get your website visible you will need to invest in affordable SEO services.
Affordable SEO services for small business?
The concept of affordable SEO services is really simple. You as a business owner have a budget for advertising. That budget has to be weighed against the cost of achieving a favorable search engine ranking and the gain of having that ranking.
For example:
You will want to pick the right sort of search query to target. In our example we are a hotel in London. We will want to find a search query ( keyword or key phrase ) that people who are looking for a hotel in London might use on the internet. That phrase will need a decent volume of interest to justify going after it and it must be relevant. If it is relevant then you will have a very high chance of converting that searcher into a lead and then into a customer.
So let’s assume I am a hotel in London and tourists will be coming to London to watch Wimbledon. I want to run a special during that period and charge £60 per person per night so that I can target tourists who are looking for some where to stay that is not to expensive. So the criteria is:
Now I know my target market is tourists looking for cheap accommodation in London so now I would search for ideas on what they might look for:
Hotels in London
Cheap Hotels in London
Discount Hotels in London etc etc
You will see below an example taken from Google’s Keyword research tool for advertisers on the statistics for these key phrases.
So we settle on a search phrase like:
Cheap hotels in London
which receives around 22,200 searches a month. This is due to the fact that London is the world number one city in the world. This is great news if you are a Hotel in London running a special!
We already know that if we achieve a number 1 ranking we will get 42,1% of that traffic. This data is an average supplied by Google
22,200 X 42.1% = 9346 visitors to your site on average per month. Let’s assume 60% of that actually find your site relevant due to the fact that you are specifically targeting them.
9346 X 60% = 5608 are looking at your offer for accommodation. Let’s be further prudent and say only 30% are interested enough to consider buying and start looking at your rates.
5608 X 30% = 1682 people are now considering using your business. Now after attrition and a multitude of other factors, lets assume only 3% convert and use your business.
1682 X 3% = 50 customers are added to your books on average every month.
In our example that would be 50 X £60 = £3,000 per month or an extra £36,000 per annum. This is just for one search phrase.
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Finding the happy medium
Now to determine what constitutes affordable SEO services we need to know how much money it would cost to achieve this position. Let’s assume it would cost £1,250.
The cost of the SEO services is £1,250 in total. The potential gain of targeting that key phrase is £3,000 per month. It is conceivable that once you have that position you could recoup your investment in under a month and still make 240% return on investment.
After two months you have made £6,000. A return on investment of 480%
After 6 months you have made £18,000. A massive return on investment of 1,440%
That is the other point about advertising online. It is not only cost effective in terms of the fact that each month your profit increases whereas the cost it took to achieve your ranking decreases, It is also the best return on investment and value for money. Print media such as newspaper ads could never achieve this return on investment on advertising such as online advertising.
How much money would you make if you turned your advertising budget and focused on creating an affordable SEO services campaign. A campaign that keeps on paying you long after the bill has been settled.
To have your website analyzed and a campaign proposal for affordable SEO services done for you, click on the link below and fill out the form:
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